Web Strategy and Optimisation Specialist SG

Strategy and Planning

• Build a data‑led roadmap that translates campaign intent into conversion‑optimized experiences across and related web properties.
• Connect web strategy to commercial outcomes (applications, lead quality, CAC, ROI), clarifying success metrics and decision rights.
  

Execution and Experimentation

• Own the landing page roadmap for performance marketing campaigns, aligning with acquisition, customer acquisition cost, and ROI goals.
• Lead the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to improve conversion efficiency and strengthen lead generation.
• Introduce and manage AI tools to streamline workflows, speed up analysis, generate insights, and produce layout or page mock-ups to support faster iteration.
  

Measurement and Analytics

• Define and track key metrics such as conversion rate...