Web Content and Conversion Manager
R
Robert Half The Creative Group
📍 Miami, FL, United States
Job Description
Description
Web Content & Conversion Manager
Overview
The Web Content & Conversion Manager is responsible for defining and executing the strategic roadmap for website content and conversion performance. This role combines SEO expertise, data-driven optimization, content planning, and hands-on content execution to drive engagement, conversion rates, and revenue impact across digital experiences. The position partners closely with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships teams to deliver an exceptional digital customer experience.
Key Responsibilities
SEO & Discoverability
+ Execute SEO and generative search optimization (GEO) best practices across website content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic.
+ Conduct keyword and competitive research using tools such as SEMrush to inform content strategies and optimization opportunities.
...
Web Content & Conversion Manager
Overview
The Web Content & Conversion Manager is responsible for defining and executing the strategic roadmap for website content and conversion performance. This role combines SEO expertise, data-driven optimization, content planning, and hands-on content execution to drive engagement, conversion rates, and revenue impact across digital experiences. The position partners closely with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships teams to deliver an exceptional digital customer experience.
Key Responsibilities
SEO & Discoverability
+ Execute SEO and generative search optimization (GEO) best practices across website content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic.
+ Conduct keyword and competitive research using tools such as SEMrush to inform content strategies and optimization opportunities.
...