VP, JCPenney Analytics Leader

Synchrony

📍 Draper, UT, United States

Full-time other-general

Job Description

Job Description:

**Role Summary/Purpose:**

The role of Vice President, JCP Analytics Leader is responsible for leading an analytics team to develop analytic capabilities, optimization solutions and actionable insights for JCP credit products as well as JCP Retail business in partnership with the client. This will include portfolio diagnostics, marketing planning, measurement and optimization, customer analytics, customer targeting & segmentation, customer purchase behavior analytics, Financial Forecasting, reporting, and other analytic capabilities to improve business strategies and decisions across customer journey. Example strategies/decisions could include Acquisition Marketing and Lifecycle marketing across channels, value prop optimization, Early Month on Book strategies, customer experience, customer retention, retail analytics, operational effectiveness and P&L optimization.

This leader will closely collaborate with senior leaders from clients' organiz...
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