Trade Marketing Officer

Trade Marketing Officer (Cebu)

Responsible for creative sales solutions specific to Delivery business through careful trading area analysis, strategic sales building initiatives, fit promotional programs, effective merchandising, innovative customer touch point activities; all of which should be consistent to the brand essence.

Responsible for the strategic planning, organizing, leading, and execution of local marketing activities for the assigned District and ensures that such programs contribute to the achievement of the set District sales/growth targets. The position closely collaborates with Category and Channels Marketing and with the other Districts in planning and implementing such programs. The role ensures that all District trade programs and efforts are aligned with Marketing & RBU strategies. Defined as ensuring Always Great Execution of category and channel strategies linked to the customer journey to drive growth, win shares, and stay ahead of the c...