Job Description
Job Summary:
We are seeking an experienced Trade Marketing Manager to lead and execute trade strategies across Pakistan and Afghanistan. . This role requires deep market understanding, strong coordination skills, and hands-on experience with Afghanistans distribution landscape.
Responsibilities:
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Develop and manage annual trade marketing strategy and budget for Pakistan & Afghanistan.
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Lead all BTL/on-ground activations in Pakistan: dealer conventions, POSM, retail branding, influencer activities.
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Build and manage distributor/channel partner relationships in Afghanistan; execute local activations as per market needs.
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Act as the bridge between Sales & Marketing to support sales teams with tools, training, and trade programs.
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Oversee complete POSM lifecycle: design, production, vendor negotiation, deployment, and performa...