Trade Marketing Manager

We are seeking an experienced
Trade Marketing Manager
to lead and execute trade strategies across Pakistan and Afghanistan. . This role requires deep market understanding, strong coordination skills, and hands-on experience with Afghanistan's distribution landscape.

Responsibilities:

• Develop and manage annual trade marketing strategy and budget for Pakistan & Afghanistan.
• Lead all BTL/on-ground activations in Pakistan: dealer conventions, POSM, retail branding, influencer activities.
• Build and manage distributor/channel partner relationships in Afghanistan; execute local activations as per market needs.
• Act as the bridge between Sales & Marketing to support sales teams with tools, training, and trade programs.
• Oversee complete POSM lifecycle: design, production, vendor negotiation, deployment, and performance tracking.
• Monitor market trends, competitor activities, and consumer insights to recommend trade initiativ...