Trade Marketing and Brand Activation Specialist
M
Merand Corbett & Associates
📍 firgrove, firgrove, South-Africa
Job Description
KEY RESPONSIBILITIES:
- Develop and implement national trade marketing and brand activation strategies
- Plan, coordinate, and execute retail campaigns, product launches, promotions, and seasonal initiatives
- Drive in-store brand visibility through effective merchandising, POS displays, and retail execution
- Organise and manage brand activations, exhibitions, trade shows, sporting events, and experiential marketing campaigns
- Build and maintain relationships with retail partners, sporting organisations, clubs, gyms, ambassadors, influencers, and event partners
- Develop and execute community engagement initiatives, including grassroots sports and running events
- Manage sponsorships, ambassador programmes, and promotional activities to increase brand awareness
- Coordinate activation logistics, suppliers, agencies, promoters, and event staffing
- Monitor and maintain retail merchandising s...