TPA - Global E-Commerce-SEA Operations

Project background

Affiliate Operations Campaign team aims to drive activation of mid and long-tail creators and act as a growth engine that converts creator activity into incremental traffic and GMV through scalable, cross-channel affiliate campaign frameworks, including LIVE, Short Video, and Linkshare, for IMC campaigns and priority categories.

Project description

• Identify category performance gaps and recommend growth initiatives such as brand

activations and community campaigns

• Develop campaign programs to drive category growth and business results
• Evaluate and prioritize partnership opportunities based on ROI and growth potential
• Manage relationships with industry partners and align collaborations with overall

category strategy

• Create campaign concepts, define goals and success metrics, and secure cross functional support or co-funding when needed
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