Technical Business Analyst - Marketing Analytics (W2 Only / NO C2C)

TEKsystems

📍 New York, NY, United States

Full-time other-general

Job Description

Top Skills' Details
1. Marketing Analytics & Digital Measurement Expertise
3+ years in a marketing analytics role with hands-on experience across web, mobile, advertising. Strong proficiency with tools such as Google Analytics, Adobe Analytics, Heap, Google Marketing Platform, Meta Ads and The Trade Desk, with the ability to translate marketing performance data into actionable business insights.
2. Data & Technical Analytics Skills
Advanced SQL capabilities and a solid understanding of relational databases, including joins, keys, granularity, and data transformations. Experience leveraging data through BI and analytics platforms, with Power BI, Databricks, and dbt considered strong advantages. Familiarity with Google Tag Manager and web tracking implementations is essential.
3. Strategic Communication & Business Influence
Ability to synthesize complex datasets and clearly communicate findings to both technical and non-technical stakeholders. Strong presentation and co...
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