(Sr.) Local Marketing Manager

AbbVie

📍 Beijing, Beijing, China

full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Job Description

Regional Marketing Planning

· Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information

· Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals

· Support the development of regional marketing planning including program and materials, evaluate its effectiveness

· Support the preparation realistic & achievable objectives, strategies and tactics for local business development

Regional Activity Management

· Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry

· Support the regional implementation of the product promotion and growth initiative activities

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