Job Description
We are looking for a Senior ASO Specialist to lead the organic growth of our iOS, macOS, iPadOS, and Android apps, with a strong focus on the Apple App Store. The ideal candidate has proven experience improving keyword rankings, increasing organic installs, optimizing conversion rates, and scaling subscription-based mobile apps through data-driven ASO strategies.
Key Responsibilties
- Own and execute ASO strategy for iOS/macOS and Android applications.
- Perform keyword research, competitor analysis, and metadata optimization.
- Optimize App Store and Google Play listings to improve visibility and conversion.
- Plan and execute Product Page Optimization (PPO) and Store Listing Experiments.
- Manage Apple Search Ads campaigns and optimize performance.
- Improve screenshots, icons, preview videos, and other store creatives with the design team.
- Monitor keyword rankings, organic installs, conversion rates, and competitor...