Specialist Growth Marketing (Website Platform Owner)
M
Manulife
📍 District, Vietnam, Vietnam
Job Description
**Position Summary:**
Growth Marketing Specialist (Website Platform Owner) is responsible for end-to-end governance and optimization of the Public Website (PWS), ensuring a consistent, high-quality user experience while supporting business functions in delivering digital content and campaigns. This role serves as the key liaison between business stakeholders and technology teams, managing website performance, analytics, platform enhancements, and technical SEO initiatives to drive digital growth and customer engagement.
**KEY RESPONSIBILITIES**
**1. Website Governance & Platform Ownership**
+ Own and govern PWS, ensuring brand, content, and UI/UX consistency across all pages and customer journeys.
+ Establish and maintain PWS standards, processes, and governance guidelines.
+ Manage PWS content lifecycle, including publishing, updating, archiving, and quality assurance.
+ Ensure PWS compliance with corporate branding, regulatory, and digital...
Growth Marketing Specialist (Website Platform Owner) is responsible for end-to-end governance and optimization of the Public Website (PWS), ensuring a consistent, high-quality user experience while supporting business functions in delivering digital content and campaigns. This role serves as the key liaison between business stakeholders and technology teams, managing website performance, analytics, platform enhancements, and technical SEO initiatives to drive digital growth and customer engagement.
**KEY RESPONSIBILITIES**
**1. Website Governance & Platform Ownership**
+ Own and govern PWS, ensuring brand, content, and UI/UX consistency across all pages and customer journeys.
+ Establish and maintain PWS standards, processes, and governance guidelines.
+ Manage PWS content lifecycle, including publishing, updating, archiving, and quality assurance.
+ Ensure PWS compliance with corporate branding, regulatory, and digital...