South America Product Marketing Coordinator
G
General Motors
📍 Sao Caetano do Sul, Brazil, Brazil
Job Description
**Job Description**
**Hybrid:** for this position is required to be on site 3x/week
**The role**
Product Marketing Coordinator build the bridges among product development, marketing, and sales, by developing and executing 360° strategies to drive the product's value to the market.
**What you will do (responsabilities):**
+ Build and Support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series
+ Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive, etc.)
+ Create product communication brief together with Communication team
+ Collaborate in the development of long-term strategies along with Product Planning area
+ Define tactical market research to get ad-hoc insights from customers.
+ Ensure strategies are aligned with the Dealers Product Committee.
+ Develop strategie...
**Hybrid:** for this position is required to be on site 3x/week
**The role**
Product Marketing Coordinator build the bridges among product development, marketing, and sales, by developing and executing 360° strategies to drive the product's value to the market.
**What you will do (responsabilities):**
+ Build and Support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series
+ Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive, etc.)
+ Create product communication brief together with Communication team
+ Collaborate in the development of long-term strategies along with Product Planning area
+ Define tactical market research to get ad-hoc insights from customers.
+ Ensure strategies are aligned with the Dealers Product Committee.
+ Develop strategie...