Social Media Senior Manager

The Social Media Manager is responsible for developing and executing strategic social media initiatives that strengthen brand presence, drive audience engagement, and support the company's overall business objectives. This role leads the social media team, oversees content strategy, manages paid and organic campaigns, builds influencer partnerships, protects the company's online reputation, and leverages data-driven insights to continuously optimize performance across all digital platforms.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with the company's business goals and brand vision.
• Lead the execution of social media campaigns across all company and subsidiary brand channels.
• Create and oversee a strategic content calendar supporting brand storytelling, product launches, seasonal campaigns, and industry trends.
• Manage and optimize paid social and digital a...