Job Description
Role: Social Media Manager
Experience: 6+ Years
Reporting To: Head of Marketing
Role Overview
We are looking for a Social Media Manager to own brand storytelling, content strategy, and engagement for a fast-scaling jewellery brand building a new category in India.
Key Responsibilities
- Own end-to-end social media strategy (Instagram-first)
- Drive brand storytelling + category education (demi-fine, 9kt gold etc.)
- Plan monthly content calendar aligned to business goals
- Lead reel-first content strategy
- Work with creative team for high-performing content production
- Identify trends and convert them into brand-relevant content
- Drive engagement and community growth
- Collaborate with performance team for ad-friendly creatives
- Manage launch campaigns, offers, and sto...