Job Description
This role is for you if you:
Combine creativity with sharp execution
Live and breathe internet culture — trends, formats, sounds, memes, all of it
Have a proven track record of growing and managing social channels
Think in hooks, hold-rates, and shareability — not just post and pray
What you'll own:
✅ Social media strategy across Instagram and emerging platforms
✅ Content calendars that tie creativity to real business and brand goals
✅ Instagram growth through reels, carousels, creator-led content, trends & community-first storytelling
✅ Spotting cultural moments and platform shifts — and translating them for a study abroad audience
✅ Close collaboration with creators, designers, video editors, and marketing to bring campaigns to life
✅ Community — replying, DMs, listening, and turning followers into a real audience
✅ Performance tracking and data-led optimization, always...