Social Media Manager (Aerie)

AEO

📍 New York, New York, United States

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Manager - Social Media (Aerie)

About the Role


We are seeking a creative and strategically-minded Social Media Manager to lead our social media presence across all platforms. This role is ideal for a content-savvy storyteller who thrives at the intersection of brand strategy, visual communication, and audience engagement. You will be responsible for developing and executing end-to-end social media strategies that align with our brand voice, drive engagement, and build meaningful community connections.

Key Responsibilities


Content Strategy & Planning

  • Develop and maintain a comprehensive social media strategy aligned with brand goals, product launches, and seasonal campaigns.
  • Own and manage the editorial calendar across platforms (Instagram, TikTok, Pinterest, YouTube, etc.).
  • Conduct competitive analysis of content to identify trends, gaps, and opportunities.
  • Collaborate with cross functiona...
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