Social Media Lead—Threads & X Content Strategy

Platform Strategy and Positioning

• Develop and execute platform-specific strategy for Threads and X
• Define brand voice: conversational, opinionated (but controlled), engaging and relatable
• Identify content angles: trends, industry commentary, brand storytelling

Content Creation (Daily Execution)

• Create high-frequency, short-form content: Threads posts, X tweets, reply threads / comment chains
• Craft hooks (first line must stop scrolling), conversational tone, shareable insight