Job Description
Job Description – Social Media Head Location: Mumbai About the Role Pinkvilla is looking for a dynamic and growth-driven Social Media Head to lead the overall social media vision, strategy, audience growth, and execution across all platforms. The ideal candidate should have a strong understanding of entertainment, celebrity, lifestyle, and digital culture trends, along with proven experience in scaling social media communities and driving user acquisition through innovative content strategies. This role requires a mix of strategic thinking, leadership, platform expertise, content innovation, analytics, and execution management. Key Responsibilities Strategy & Growth Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, LinkedIn, reddit, App and emerging platforms. Build platform-specific growth strategies to increase: Followers and subscribers Reach and impressions Engagement rates App MAUs User acquisition and retention Ide...