SEO Site Manager - GAME, Evans and Studio

The Role:

The SEO Site Manager is responsible for strategy, performance and execution of SEO for the Frasers Groups sports brands of Evans Cycles, GAME and Studio. Reporting into the SEO Lead, with support from external partners (including Botify and Pi Datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.

Key Responsibilities:

• SEO performance – owning, driving and optimising performance on Evans Cycles, GAME and Studio

• Delivering the SEO strategy - work with the SEO Lead to develop the sites’ SEO roadmap and strategy

• Carry out keyword research and manage site technical issues to support SEO roadmap

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