Senior Web Optimization Strategist

SMS Equipment is seeking a strategic and data-driven Senior Web Optimization Strategist to strengthen our owned digital channels and improve how customers engage with SMS Equipment online. In this role, you will identify opportunities for growth, develop and execute comprehensive digital optimization projects, and support initiatives that improve search visibility, user engagement, lead generation, and conversion outcomes.

Working closely with Marketing & Communications, internal stakeholders, IT, vendors, and agency partners, you will help shape the digital customer journey through website optimization, SEO, AIO/GEO, email marketing, digital content enhancements, landing page improvement, lead nurturing, and performance reporting.

Work Location: Acheson, ABSalary: $95,000 - $105,000 per annum, based on experienceWork Arrangement: Hybrid or Fixed On-SiteSchedule: 8:00 am to 4:30 pm

What You'll Do

Own an...