Job Description
ACG_3355_JOB Our client is a technology company that operates a global live streaming platform and is seeking an experienced professional. Lead and execute user acquisition strategies for a portfolio of 3 to 5 mobile applications, managing substantial performance marketing budgets across platforms such as Meta, Google Ads, TikTok, Unity Ads, AppLovin, ironSource, DSPs, and similar channels. Serve as the subject-matter expert for at least one major acquisition channel such as Meta, TikTok, Google UAC, or SDK-based ad networks, while actively running campaigns to achieve KPI, ROAS, and daily active user growth targets. Design and implement user acquisition launch plans for new app titles, including pre-registration initiatives. Develop creative concepts, testing frameworks, and performance-driven experimentation strategies. Work closely with Product, Monetization, Creative, and Data teams to drive sustainable growth. Conduct market research and competitive analysis to stay informed of in...