Job Description
Overview
We are seeking a Senior Tracking & Data Feed Specialist to support advanced tracking implementations and feed optimization across global paid media initiatives.
This role requires hands-on technical expertise, strong troubleshooting capabilities, and the ability to work autonomously in complex performance marketing environments.
Key Responsibilities
Google Tag Manager (Advanced Implementation)
- Own end-to-end GTM implementations across multiple accounts.
- Configure advanced event tracking, custom variables, and complex triggers.
- Diagnose and resolve tracking discrepancies independently.
- Ensure tracking consistency across paid media and analytics platforms.
Data Feed Strategy & Optimization
- Lead product feed optimization using DataFeedWatch or similar platforms.
- Develop advanced feed rules, segmentation logic, and performance-based optimizations.
- Partner with paid med...