Senior Product Owner Digital MBP
M
Mashreq
📍 Karachi Division, سندھ, Pakistan
Job Description
- Lead the Digital Acquisition strategy and Marketing Effectiveness for customer onboarding campaigns across the segment
- As a leader, You will develop the vision, roadmap, and KPI/measurement plans to drive long-term strategic vision
- Establish a central digital sales framework and deploy customized solutions across various operating products and journeys
- Working closely with internal (Marketing) & external (Agency / Partners) to drive deliver on the planned campaigns - this requires a highly data driven, commercial, digital marketing expert to manage the top of the funnel initiatives
- Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI.
- Develop monthly and quarterly traffic and acquisition forecasts and budgets, with responsibility of delivering throughout the fiscal year
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- As a leader, You will develop the vision, roadmap, and KPI/measurement plans to drive long-term strategic vision
- Establish a central digital sales framework and deploy customized solutions across various operating products and journeys
- Working closely with internal (Marketing) & external (Agency / Partners) to drive deliver on the planned campaigns - this requires a highly data driven, commercial, digital marketing expert to manage the top of the funnel initiatives
- Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI.
- Develop monthly and quarterly traffic and acquisition forecasts and budgets, with responsibility of delivering throughout the fiscal year
Show more Show less