Senior Product Marketing Manager (Verticals)

We are looking for 2 Senior Product Marketing Managers to join our team, each dedicated to a specific vertical:

This person will serve as the strategic link between market intelligence, product positioning, and go-to-market planning — working within squads and in close collaboration with Demand Generation and Inside Sales to drive launch execution, revenue growth, and product retention for Pipefy's enterprise Finance segment.

Key Responsibilities

• Track market trends in the Finance and/or Insurance sector and monitor competitive movements
• Conduct ongoing research with customers and prospects to uncover pain points, behaviors, and opportunities
• Build and maintain actionable battlecards and competitive analyses for Sales and Marketing teams
• Develop value propositions and competitive positioning across multiple Finance/Insurance use cases
• Build a messaging architecture that ensures consistency across all channels and mat...