Senior Performance Marketing Analyst

Job Description

Rôle d’analyste axé sur la mesure de la performance marketing et l’efficacité publicitaire. Le consultant consacrera environ 50 % de son temps à l’analyse de la performance des médias payants, et le reste au développement de l’infrastructure de mesure et à la livraison d’insights.

Analyst role focused on marketing performance measurement and advertising efficiency. The consultant will spend approximately 50 % of their time supporting paid media performance analysis and the remainder on measurement infrastructure and insights delivery.

Responsibilities

• Evaluating paid media performance and advertising efficiency
• Designing and running incrementality tests (geo holdouts, lift tests)
• Supporting and improving in-house MMM framework
• Deep‑dive analysis of traffic sources and channel optimization
• Working with raw data in BigQuery and Snowflake
• Delivering strategic insights to guide...