Senior Media Planner

dentsu

📍 Ho Chi Minh City, Ho Chi Minh City, Vietnam

Full-time Media and Communication Workers

Job Description

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

Key Responsibilities
Digital Media Planning

  • Develop and execute comprehensive digital media plans that align with client objectives, brand strategy, and target audience behaviors.
  • Lead end-to-end campaign planning across digital channels: platform selection, audience segmentation, budget allocation, scheduling, and execution oversight.
  • Manage negotiations with digital vendors and platforms to secure optimal inventory and pricing.
  • Oversee campaign activation, asset delivery, and performance monitoring to ensure timely, high-quality execution.
  • Continuously analyze digital trends, competitor activities, and platform updates to inform strategic planning and drive innovation.
  • Deliver in-depth campaign reporting with actionabl...
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