Senior Marketing Manager

Lead the development of the Best-in-Class (BiC) strategic roadmap for core segments

Develop the BiC strategic framework for the Institutional key segments (start with Lodging)

Support the EES BiC global activation strategy

Support T20 / E15 / L10 BiC activation strategy globally in support of regional and market leadership

Actively coordinate regional customer segment activities (customer at the center)

Actively works with teams to have broad understanding of market -- competitive as well as customer insights -- and transferring that knowledge into actionable strategies.

Effectively bring together fact-based market, customers, and internal business insights to clearly identify and prioritize the regional strategies (short- and long-term) to maximize market penetration and profitability.

Partner closely with R&D to develop in...