Senior Marketing Manager – Retention (6 months FTC)

Pearson Whiffin

📍 Chatham, England, United Kingdom

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Senior Marketing Manager – Retention (6 months FTC)

Up to £60k

Kings Hill

Are you an experienced marketing professional with a passion for customer retention and lifecycle marketing? We're recruiting for an exciting opportunity with a well-established organisation looking for an experienced Senior Marketing Manager to lead its retention strategy during a maternity cover.

This is a fantastic opportunity to take ownership of customer engagement, retention and lifecycle marketing while leading a high-performing team.

Duties include:

  • Developing and delivering customer retention and lifecycle marketing strategies
  • Managing onboarding, engagement, re-engagement and dormant customer campaigns
  • Driving upsell and cross-sell initiatives across multiple customer segments
  • Monitoring campaign performance, analysing data and reporting on key metrics
  • Working closely with Product, Digital a...
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