Senior Manager, Marketing Strategy
K
Keurig Dr Pepper
📍 Frisco, TX, United States
Job Description
**Job Overview:**
The Marketing Strategy & Operations team is focused on developing a broad, strategic vision for Keurig Dr Pepper’s core beverage categories and identifying new growth opportunities within them. Working closely with the Senior Director of Marketing Strategy & Operations, the Marketing & Innovation leadership team, and cross-functional commercial leaders, the Senior Manager will lead the development of category growth platforms, define brand roles, influence brand prioritization, guide strategic initiatives, and develop capabilities to enable operational efficiency. She/he will drive problem-solving and opportunity evaluation, including strategic and financial analysis, and the creation of business plans for high-potential initiatives. The role will be responsible for proactively monitoring changes in the external competitive environment with progress against internal goals to determine when to adjust vs. stay the course and sharpen execution.
The idea...
The Marketing Strategy & Operations team is focused on developing a broad, strategic vision for Keurig Dr Pepper’s core beverage categories and identifying new growth opportunities within them. Working closely with the Senior Director of Marketing Strategy & Operations, the Marketing & Innovation leadership team, and cross-functional commercial leaders, the Senior Manager will lead the development of category growth platforms, define brand roles, influence brand prioritization, guide strategic initiatives, and develop capabilities to enable operational efficiency. She/he will drive problem-solving and opportunity evaluation, including strategic and financial analysis, and the creation of business plans for high-potential initiatives. The role will be responsible for proactively monitoring changes in the external competitive environment with progress against internal goals to determine when to adjust vs. stay the course and sharpen execution.
The idea...