Senior Manager, Marketing Science & Analytics
S
Scotiabank
📍 Toronto, ON, Canada
Job Description
Senior Manager, Marketing Science & Analytics
Requisition ID: 268479
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
**Purpose**
The Senior Manager, Marketing Analytics provides leadership in the development, delivery, and continuous improvement of marketing analytics capabilities that support data-driven marketing decisions across global marketing functions. Reporting to the Director, Global Advanced Analytics & Insights in Marketing, this role leads a portfolio of analytics work spanning marketing measurement, campaign performance, audience strategy, personalization, forecasting, and business insights. The role sits at the intersection of marketing strategy, banking economics, data, and analytics, translating complex client, product, channel, and campaign data into clear recommendations that improve marketing effectiveness, customer value, and business outcomes.
**Is this role right fo...
Requisition ID: 268479
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
**Purpose**
The Senior Manager, Marketing Analytics provides leadership in the development, delivery, and continuous improvement of marketing analytics capabilities that support data-driven marketing decisions across global marketing functions. Reporting to the Director, Global Advanced Analytics & Insights in Marketing, this role leads a portfolio of analytics work spanning marketing measurement, campaign performance, audience strategy, personalization, forecasting, and business insights. The role sits at the intersection of marketing strategy, banking economics, data, and analytics, translating complex client, product, channel, and campaign data into clear recommendations that improve marketing effectiveness, customer value, and business outcomes.
**Is this role right fo...