Senior Manager, Marketing Communications

Job Purpose

Lead the development and execution of integrated marketing communications strategies to drive customer acquisition, portfolio growth and customer engagement across Affin’s Cards, Personal Financing and Education Financing portfolios.

The role translates business objectives into impactful, customer‑centric campaigns that strengthen product awareness, increase acquisition and utilisation, and deliver measurable commercial outcomes. Working closely with Product, Digital, Sales, Distribution, Analytics and external partners, the role oversees end‑to‑end campaign planning and execution across paid, owned and earned channels, ensuring initiatives align with business priorities, regulatory requirements and Affin’s brand standards.

Job Responsibilities

• Portfolio Marketing Strategy – Develop and execute integrated marketing communications strategies and annual campaign calendars for Cards, Personal Financing and Education Financing ...