Senior Manager Growth & Content Optimization

Sr. Manager Growth & Content Optimization

Range: 95,200.00 - 142,800.00 CAD

Job Description

We are ready to take this game to the next level and need a passionate leader in growth marketing, content optimization, and customer engagement. In this role you will drive the marketing vision and execution across a diverse portfolio of products, identifying opportunities to acquire new players, increase engagement, and maximize customer lifetime value.

Responsibilities

• Lead and coach a team of Marketing Managers responsible for developing and executing growth, content management, and omnichannel marketing strategies across the portfolio.
• Develop and oversee integrated marketing plans that drive player acquisition, engagement, retention, and revenue growth, leveraging paid and owned channels.
• Establish a cohesive marketing and brand presence across products, ensuring consistent messaging and customer experiences.
• Dr...