Job Description
About the Role :
As a Senior Manager - Email Marketing, you will be responsible for leading acquisition email marketing. Your duties will include developing and scaling a cold email outreach program that drives business results, and successfully driving engagement and ultimately conversion of the warm lead database.
What will you do :
Manage the acquisition marketing tool stack: both cold outreach tooling and existing CRM tooling
Own email KPIs such as addressable warm lead database size, email engagement metrics such as open and clicks, email health metrics, such as spam and last channel conversions to sales opportunities
Identify and segment target audience aligned to various drips sequences and campaign requirements
Influence and help manage a lead scoring system to identify and accelerate ideal customers through the acquisition lifecycle
Own acquisition lifecycle workflows and blast sends to manage and engage users throughout their buying lifecycle <...
As a Senior Manager - Email Marketing, you will be responsible for leading acquisition email marketing. Your duties will include developing and scaling a cold email outreach program that drives business results, and successfully driving engagement and ultimately conversion of the warm lead database.
What will you do :
Manage the acquisition marketing tool stack: both cold outreach tooling and existing CRM tooling
Own email KPIs such as addressable warm lead database size, email engagement metrics such as open and clicks, email health metrics, such as spam and last channel conversions to sales opportunities
Identify and segment target audience aligned to various drips sequences and campaign requirements
Influence and help manage a lead scoring system to identify and accelerate ideal customers through the acquisition lifecycle
Own acquisition lifecycle workflows and blast sends to manage and engage users throughout their buying lifecycle <...