Job Description
Job Description
Support the business through ownership of the digital experience for RBC’s Cross‑Border Banking and Home Financing website – treating it as a living, breathing product that serves our clients every single day. This role involves building the foundation for how we connect with clients online, from information architecture and content to attribution models that prove every dollar invested is working harder for our business.
What will you do?
- Lead the information architecture strategy, ensuring intuitive navigation, clear content hierarchy, and friction‑free user journeys.
- Transform the website from a static hub into a dynamic digital product, continuously testing, optimizing, and evolving based on user behavior and business performance.
- Develop and execute a comprehensive site strategy focused on page conversion, user engagement, and client acquisition across all digital touchpoints. ...