Job Description
Join Aplin as a Senior Manager of Customer Retention Marketing, where you'll strategize to maximize customer engagement. This remote role focuses on lifecycle management and performance optimization.
The role oversees retention marketing initiatives, guiding a team responsible for email, social media, and direct mail. Your expertise will allow you to prioritize marketing efforts that align with business goals. You’ll partner with other teams to enhance customer experience and retention outcomes while addressing churn issues.
Key Responsibilities:
• Champion retention across customer lifecycle stages
• Lead channel owners in email, social, and reputation management
• Prioritize activities to boost business impact
• Enhance decision-making and plan execution quality
• Use data analytics for performance improvement
Requirements:
• Bachelor’s degree in Marketing or equivalent
• 7+ years in lifecycle or retention marketing
• Experience leading marketing team...
The role oversees retention marketing initiatives, guiding a team responsible for email, social media, and direct mail. Your expertise will allow you to prioritize marketing efforts that align with business goals. You’ll partner with other teams to enhance customer experience and retention outcomes while addressing churn issues.
Key Responsibilities:
• Champion retention across customer lifecycle stages
• Lead channel owners in email, social, and reputation management
• Prioritize activities to boost business impact
• Enhance decision-making and plan execution quality
• Use data analytics for performance improvement
Requirements:
• Bachelor’s degree in Marketing or equivalent
• 7+ years in lifecycle or retention marketing
• Experience leading marketing team...