Senior/ Executive (CRM)

The Role

Build CRM campaigns within the selected CRM platform to achieve markets business objectives.
Collaborate with markets to:
1. Build the campaign / journey within the CRM platform.
2. Optimise mechanics of an integrated marketing campaign
3. Co-ordinate with markets on making the relevant data sets available for campaign building.

Key accountabilities

Marketing
. Execute marketing campaign in alignment to marketing strategies, operational plans, and budgets.

Strategic
. Manage pre-campaign testing plans to gauge deliverability. A/B testing of the campaigns and refine plans basis learnings.
. Collaborate with the SEO/SEM, email marketing, web-targeting & backlink for tagging and tracking.

Activation
. Create and build engagement journeys based on available data, from acquisition to reactivation, in order to support Always On engagements via different channels.
. Co-ordinate with markets on making...

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