Senior Director Integrated Marketing
S
Staples
📍 Framingham, MA, United States
Job Description
The **_Senior Director of Omnichannel Integrated Marketing_** leads the coordination and execution of integrated marketing initiatives across channels, ensuring alignment to customer needs, business priorities, and established marketing strategies. This role operates at the intersection of strategy and execution, translating leadership direction and business goals into clear, integrated marketing plans that drive focus and impact. It helps translate enterprise and marketing priorities into integrated plans and provides guidance to support consistent execution across channels.
A core responsibility is owning the omnichannel marketing calendar, using it to drive prioritization, sequencing, and alignment across a complex portfolio of initiatives. Partners with portfolio and marketing leaders to support prioritization decisions and facilitate alignment among competing initiatives.
Serves as the primary integrated marketing representative in cross-functional planning for...
A core responsibility is owning the omnichannel marketing calendar, using it to drive prioritization, sequencing, and alignment across a complex portfolio of initiatives. Partners with portfolio and marketing leaders to support prioritization decisions and facilitate alignment among competing initiatives.
Serves as the primary integrated marketing representative in cross-functional planning for...