Senior Director, Consumer & Shopper Insights Brazil, Latam

Coca-Cola HBC

BRL 80.000 - 120.000

Overview

At The Coca‑Cola Company, insights power growth. As Sr. Director I, Consumer & Shopper Insights – Mexico & Brazil, you will lead the generation and activation of consumer, shopper, and category insights across two of the Company’s most critical and complex markets. Mexico and Brazil represent diverse consumer cultures, highly fragmented retail ecosystems, strong Traditional Trade, rapidly evolving digital behaviors, and significant affordability and executional dynamics. This role translates deep human understanding, advanced analytics, and category foresight into strategies that drive market share, profitability, and long‑term brand relevance across both markets. You will serve as a senior insights leader and strategic thought partner to Marketing, Commercial, Strategy, and Bottling System leadership, while maintaining strong connectivity with the LATAM and Global Insights networks.

What You’ll Do for U...