Senior Direct Retail Manager

Dyson

📍 Cologne, North Rhine-Westphalia, Germany

Full time Top Executives

Job Description

About us

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

Our Sales teams are brand ambassadors, opportunity spotters, and experience creators—ensuring every interaction, in-store or online, reflects Dyson’s ingenuity and delivers a premium customer experience.

About the role

As our Senior Direct Retail Manager, you will lead Dyson’s owned retail network end-to-end—driving performance, elevating experience, and scaling operational excellence.

You will:

  • Own and drive retail performance across all owned stores, with accountability for sales growth, customer experience, and execution
  • Lead store leadership and field teams, ensuring clarity of direction and consistency across locations
  • Define and implement strategies to elevate in-store experience...
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