Senior Digital Marketing Manager
M
MOVENPICK
📍 Pathum Wan, Krung Thep Maha Nakhon, Thailand
Job Description
Job Description
- Develop, own, and execute the hotel's annual digital marketing strategy, aligned with commercial targets and the property's Ambitious Goals framework.
- Lead digital agency partnerships and optimize paid media investments across Google, Meta, and emerging platforms.
- Drive SEO, GEO, content strategy, and website optimization to maximize visibility across traditional and AI-powered search environments.
- Manage CRM and email marketing programmes to increase guest engagement, loyalty, and guest lifetime value.
- Monitor and analyze marketing performance using GA4 and other analytics tools, providing actionable insights and recommendations.
- Serve as the guardian of Mövenpick brand standards, ensuring consistency across all marketing communications, visual assets, and guest-facing content.
- Oversee content creation, photography, videography, social media strategy, and creative output to strengthen the property's brand...