Job Description
Senior Client Analytics Partner plays a pivotal role in helping business‑to‑business clients understand how media investment impacts lead generation, pipeline velocity, and revenue outcomes. The role combines analytical rigor with client guidance on performance measurement, focusing on multi‑touch attribution, ABM reporting, and sales funnel diagnostics.
What You'll Be Doing
- Strategic Advisory: Act as a trusted advisor to senior stakeholders, moving beyond what happened to explaining why it happened and proactively identifying insights rather than waiting for reporting requests.
- Measurement Strategy Ownership: Design and deploy bespoke measurement frameworks that link programmatic spend to business outcomes such as MQLs, SQLs, and revenue.
- Advanced Attribution: Guide clients through the implementation of advanced measurement solutions (e.g., MTA or MMM) to optimize channel mix and provide meth...