Job Description
Main Duties/Responsibilities:
Be end-to-end responsible for fulfilling claims delivery into NPD launches for one or more Dyson product categories.
Proactively work with GC marketing counterparts to explore CN-for-CN claims ideas and opportunities for elevating product superiority, as well as to develop claim & accreditation strategy in line with GC portfolio and marketing strategy.
Develop claims substantiation plan across multiple projects and independently fulfil the execution of substantiation including desktop research, internal data analysis and performing external testing.
Independently do technical review of claims and copy for Marketing & PR campaigns and provide claims risk assessment for business to make informed decision.
Generate claim substantiation documents requested for advertising censorship or defending claims against challenges.
Expand external lab network and maintain go...