Job Description
Shape consumer health experiences with Bayer as a Senior Brand Manager based in Mississauga, Ontario. This permanent role emphasizes brand innovation and strategic execution in a hybrid setup.
In this Senior Brand Manager role at Bayer, you will lead brand strategy execution and manage product lifecycle for our consumer health segments. Your responsibilities include collaborating with cross-functional teams to drive marketing initiatives while analyzing consumer insights and market dynamics to identify new opportunities for growth.
Key Responsibilities:
• Oversee execution of innovative brand marketing strategies
• Develop health care professional engagement strategies
• Manage product lifecycle, pricing, and promotion
• Conduct market analysis for competitive positioning
• Collaborate with agencies to create impactful consumer communication
Requirements:
• Degree or Master’s in relevant field; MBA is advantageo...
In this Senior Brand Manager role at Bayer, you will lead brand strategy execution and manage product lifecycle for our consumer health segments. Your responsibilities include collaborating with cross-functional teams to drive marketing initiatives while analyzing consumer insights and market dynamics to identify new opportunities for growth.
Key Responsibilities:
• Oversee execution of innovative brand marketing strategies
• Develop health care professional engagement strategies
• Manage product lifecycle, pricing, and promotion
• Conduct market analysis for competitive positioning
• Collaborate with agencies to create impactful consumer communication
Requirements:
• Degree or Master’s in relevant field; MBA is advantageo...