Senior Analyst for Digital Marketing Measurement
G
Groupe Dynamite Inc.
📍 mount royal, montreal (administrative region), Canada
Job Description
Shape the future of performance marketing at Groupe Dynamite Inc. as a Senior Analyst focusing on Digital Marketing Measurement. Harness analytics to optimize decision-making across channels in Montreal.
Reporting to the Manager, E-commerce Analytics and Experimentation, this role is pivotal in driving analytics for digital marketing initiatives. You will work closely with cross-functional teams, creating advanced tools for performance marketing and ensuring accurate measurement methodologies. This position is ideal for those skilled in data-driven decision-making.
Key Responsibilities:
• Evaluate paid media performance and implement optimization strategies
• Define measurement architecture for effective tracking
• Conduct deep-dive analyses of user cohorts for strategy development
• Support brand activations with experimental designs
• Build frameworks enabling data-informed marketing decisions
Requirements:
• ...
Reporting to the Manager, E-commerce Analytics and Experimentation, this role is pivotal in driving analytics for digital marketing initiatives. You will work closely with cross-functional teams, creating advanced tools for performance marketing and ensuring accurate measurement methodologies. This position is ideal for those skilled in data-driven decision-making.
Key Responsibilities:
• Evaluate paid media performance and implement optimization strategies
• Define measurement architecture for effective tracking
• Conduct deep-dive analyses of user cohorts for strategy development
• Support brand activations with experimental designs
• Build frameworks enabling data-informed marketing decisions
Requirements:
• ...