Job Description
We’re looking for a SEM Specialist who will take full ownership of the execution of all Paid Media channels, leading performance strategy and optimization across platforms — with a strong primary focus on Google Ads (GADS). If you thrive on optimizing campaigns, scaling performance, and making data-backed decisions that drive measurable growth, this role is for you.
Responsibilities
- Own and execute the integral Paid Media strategy aligned with business and growth goals.
- Plan, launch, and optimize campaigns across paid channels, with a strong focus on Google Ads.
- Continuously test, analyze, and improve SEM performance to maximize ROI and efficiency.
- Monitor KPIs, attribution models, and funnel metrics to identify optimization opportunities.
- Conduct keyword research, bid optimization, and audience segmentation.
- Collaborate with marketing, product, and data teams to support launches and initiatives.
- Ensure ac...