Search & Generative Experiences Manager (E6120)
I
IEEE
📍 Piscataway, New Jersey, United States
Job Description
Search & Generative Experiences Manager (E6120)-260150:KNW-C50
The overall purpose of this role is to manage search marketing, Generative Engine Optimization, and domain management efforts for the IEEE digital presence. The incumbent in this position manages the strategic integration of traditional search marketing with emerging generative AI discovery (AEO/GEO). This role is responsible for the IEEE digital footprint, ensuring content is structured for maximum visibility in AI-driven answer engines and traditional search results while managing cross-functional workflows and vendor relationships.
The role works in the Brand, Marketing & Communications OU reporting to the Senior Manager, Marketing Intelligence & Analytics. This position works with low to moderate supervision and does not have direct reports.
Key Responsibilities
Search & Generative Engine Subject-Matter Expertise Act ...
DescriptionJob Summary
The overall purpose of this role is to manage search marketing, Generative Engine Optimization, and domain management efforts for the IEEE digital presence. The incumbent in this position manages the strategic integration of traditional search marketing with emerging generative AI discovery (AEO/GEO). This role is responsible for the IEEE digital footprint, ensuring content is structured for maximum visibility in AI-driven answer engines and traditional search results while managing cross-functional workflows and vendor relationships.
The role works in the Brand, Marketing & Communications OU reporting to the Senior Manager, Marketing Intelligence & Analytics. This position works with low to moderate supervision and does not have direct reports.
Key Responsibilities