Job Description
Join BMW Group Asia to lead MINI's growth across East Asia in a regional role focused on market steering, partner management, and delivering measurable business impact.
Responsibilities
- Lead MINI sales performance across assigned East Asia markets, managing wholesale, retail, profitability, and cost targets to drive business growth
- Develop and execute business plans, manage KPIs, enforce pricing discipline, and implement customer-focused strategies to optimize dealer and market performance
- Collaborate with finance, sales planning, and market stakeholders to design and drive sales programs and commercial initiatives
- Lead cross-functional teams to plan and execute product launches, retail campaigns, and market activities that increase brand presence and sales
- Analyze market insights to shape competitive MINI product strategies, support product launches, pricing decisions, and provide commercial recommen...