Sales Effectiveness Manager at Labatt

CA09 Labatt Brewing Company Limited

📍 montreal, qc, Canada

Full-time Sales

Job Description

Join Labatt as a Sales Effectiveness Manager and drive growth through innovative training and strategy. Partner with sales leadership to enhance skills and market performance.

Labatt Breweries is seeking a Sales Effectiveness Manager who will be pivotal in elevating sales capabilities. With a focus on designing specialized training programs, your role will involve analyzing performance data to diagnose capability gaps and coaching teams for success. Experience in the beverage alcohol industry is crucial for this strategic position.

Key Responsibilities:
• Deliver training focused on product knowledge and selling skills
• Use sales data to identify improvement areas
• Collaborate on sales strategy development
• Analyze results and recommend effective actions
• Support and coach sales leaders for growth

Requirements:
• Solid background in sales training development
• Proficiency in CRM and sales analytics