Job Description
KRQE Media Group in Albuquerque, New Mexico, is seeking a dynamic and analytical Research Director to lead audience research initiatives that support our television, digital, and sales operations. This position is responsible for analyzing audience trends, consumer behavior, and market data to provide actionable insights that drive revenue growth and strategic decision-making. The ideal candidate will collaborate closely with Sales, News, Marketing, and management teams to develop compelling research presentations, identify market opportunities, and strengthen KRQE's competitive position across all platforms.
+ Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
+ Provide valuable research data to Sales, News and Promotions departments. For example, compiling and dis...
+ Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
+ Provide valuable research data to Sales, News and Promotions departments. For example, compiling and dis...